The Safe Claim

THE

Safe

claim

A Women-first legal support platform

BrandOverview

The Safe Claim is a women-first legal support platform designed to help individuals who have experienced harm, harassment, assault, or negligence take the next step toward justice. 

We understand that after a traumatic event, the legal process can feel intimidating, confusing, and overwhelming. That’ s why The Safe Claim exists: to provide a safe, supportive starting point for women who need answers, guidance, and access to trusted legal professionals.

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OurMission

Our mission is simple: make it easier to speak up, file a claim, and get connected to the right legal team—without fear, shame, or pressure

Vision
Statement

A world where women feel protected, heard, and supported—and where justice is accessible, not intimidating

BrandPurpose

The Safe Claim exists to remove the barriers that prevent women from taking legal action:

 

  • fear of not being believed
  • lack of knowledge about legal rights
  • emotional stress and trauma
  • confusion about next steps
  • difficulty finding the right attorney

We turn uncertainty into clarity, and fear into action.

Brand Values

Safety

Everything begins with protection, privacy, and trust.

Confidentiality

Every story is treated with respect and discretion.

Empowerment

We encourage women to reclaim their voice and control.

Clarity

We simplify complex legal steps into understandable guidance.

Justice

We support real legal outcomes, not empty promises.

Compassion

We communicate with care, never judgment.

Target Audience

Women in the U.S. who have experienced:

  • rideshare assault or harassment (Lyft/Uber)
  • workplace harassment or discrimination
  • abuse or negligence
  • personal injury cases
  • mass tort cases impacting women’s health and safety

Secondary audience:

  • families supporting victims
  • individuals seeking guidance before hiring a lawyer

Brand
Personality

The Safe Claim is:

  • Protective
  • Warm
  • Strong
  • Trustworthy
  • Modern
  • Direct but gentle

HOW WE SPEAK

  • Calm, reassuring, supportive
  • Clear and easy to
  • understand
  • Empowering, never pitying
  • Human, never aggressive

HOW WE DO NOT SPEAK

  • Cold legal language
  • Victim-blaming or insensitive
  • phrasing
  • Dramatic or sensational
  • storytelling
  • Overpromising outcomes
  • (“we guarantee you’ll win)

Keywords&
Messaging Pillars

1. You are not alone

We remind women they ’ re supported and believed. Example: "If something happened to you, your experience matters—and you deserve answers."

2. You deserve justice

We reinforce the right to take action. Example: "You have rights, and you don’t have to fight alone."

3. The first step should be simple

We make legal action feel accessible. Example: "Tell us what happened. We’ll guide you through the next steps."

4. Confidentiality and control

We emphasize privacy and consent. Example: "Your story is confidential. You decide what happens next."

Signature Phrases

These phrases should appear repeatedly across the
website and ads:

  • Safe. Confidential. Supported.
  • You deserve to be heard.
  • Justice starts here.
  • Your next step is protected.
  • We help you take action.

CORE CALL-TO-ACTION PHRASES

  • Check if you have a case
  • Get a free confidential review
  • Speak to a legal professional
  • Start your safe claim
  • Get support now
  • Know your rights

Your story matters.

Your claim is safe.